Jeep has unveiled its all-new 2025 Cherokee SUV. The redesigned model marks a major move to revive the brand after years of falling sales and changing market demands.
The new Cherokee sports a modern, rugged design. It fits snugly between the Compass and Grand Cherokee, offering sleek aesthetics with the off-road confidence Jeep fans expect.
Jeep confirmed the new Cherokee will offer a hybrid option. It's unclear if it’ll be a traditional hybrid or a PHEV, but it marks a shift toward electrified models.
This SUV is positioned to fill the pricing and size gap between the Compass and Grand Cherokee, strengthening Jeep’s presence in the midsize mainstream segment.
Jeep promises competitive pricing for the 2025 Cherokee. Previous models started near $30,000, aiming to remain affordable despite inflation and industry-wide cost hikes.
Jeep’s U.S. sales have dropped for six consecutive years. Through Q1 of 2025, sales are down another 10%, making this Cherokee launch crucial to the brand’s future.
Jeep has not confirmed production details. Analysts suggest the new Cherokee may be built in Mexico, though final plans remain undisclosed amid industry shifts and tariffs.
The Cherokee SUV carries decades of Jeep heritage. Its last generation ended in early 2023, but this revival signals Jeep's commitment to one of its most iconic nameplates.
Incoming Stellantis CEO Antonio Filosa is expected to prioritize the Cherokee’s success. He previously led Jeep’s turnaround before being promoted to oversee the entire Americas region.
With hybrid power, refined design, and strategic pricing, the 2025 Jeep Cherokee aims to re-establish Jeep as a dominant player in the midsize SUV market this year.